Tuesday, May 28, 2013

SEO basics as Google Implements Penguin 2.0 Part II

Many SEO enthusiasts are in a state of panic over announced changed to Google search engine algorithms. Google is gradually implementing Penguin 2.0 and many are concerned that there SEO efforts will be adversely affected.

I decided to write some SEO basics that pertain to most search engine since Google isn't the only one ya know!! BING has made significant strides lately.

1. Check the Popularity of Keywords

In order to obtain traffic from keyword searches on the major search engines like Google, BING and Yahoo!, you need to be writing about a topic that people want to read about and are actively looking for information about. One of the easiest ways to get a basic idea of what people are looking for online is to check the popularity of keyword searches on websites like Wordtracker, Google Trends or the Yahoo! Buzz Index. These will each give you a clear indication of the keywords that are being searched and you can check many different phrases.

2. Select Specific and Relevant Keywords

It is prudent to select one keyword phrase per page then optimize that page to that keyword phrase. Keywords should be relevant to the overall content of your page. Furthermore, choose specific keywords that are more likely to give you a better search results ranking than a broad term would. For example, consider how many sites use the keyword phrase of "ancient pottery." The competition for ranking using that keyword is likely to be tough. If you choose a more specific keyword like "13th Century Chinese Pottery," the competition is a lot easier.

3. Select a Keyword Phrase of 2 or 3 Words

Statistics show that nearly 60% of keyword searches include 2 or 3 keywords. Accordingly, optimize your pages for searches on keyword phrases of 2 or 3 words to drive the biggest results.

4. Use Your Keyword Phrase in Your Title

Once you select the keyword phrase you plan to optimize your page for, make sure you use that phrase in the title of your blog post (or web page).

5. Use Your Keyword Phrase in Your Subtitle and Headlines
Utilizing subtitles and section headlines not only makes the blog more visually appealing on a text heavy computer screen, but it also gives you additional opportunities to use your keyword phrase.

Paddy Deighan JD Ph.D

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