Every Medical Spa Professional Needs to Have a Marketing System

Everyone has a system...professional gamblers have a system...anyone directly in sales has a system that they must follow. However, most medical spa professionals do not have an organized, structured system. I have developed what has been working exceptionally well for me. I designate 1-2 hours each day on SEO and networking. I refer to this as "BLETWORKING" because it involves my blogs. Many people advocate doing this first thing in the morning. MY sustem is that I do this late at night because this is peaceful time. The phone is not ringing; the TV is not blarring; I put on my favorite music and away I go. I will state at this point that I do the blogging myself. Many delegate this to a trusted employee but I feel that it must come from me. I do delgate posting the blogs to other websites and social neworking sites to staff members. Here is the system: 1. First, I write a blog and upload it to Blogger. I then copy and paste the blog onto my Google + account and also my wordpress blog. This enhances my exposure and takes little time. 2. Then I share the blog on LinkedIn, my FaceBook business page, Twitter and Google + and my Wordpress account 3. Next, I upload the blogs into multiple Twitter accounts that are specific to certain areas of the medical spa industry - Twitter accounts designated for medical spa lawyer (@medispalawyer), med spa attorney(@medspaattorey) , health lawyer (@healthcareEsq) and (@healthlawyer2) and medical spa consultant (@medicalspaconsu) 4. Then I add them to Tweet Adder and allow the automated system to tweet the blog throughout the day from all three sites (Google +, Blogger and Wordpress). This entire process takes 1-2 hours only and I can do these things at my convenience. This process has become my #1 method for obtaining new clients in all of the categoties listed above!!

Paddy Deighan, J.D. Ph.D http://www.medicalandspaconsulting.com

AGGGHHHHH More Esthecians Trying to Inject Botox and Dermal Fillers

This topic just will NOT go away!!! Where is this coming from all of a sudden. Today, I was minding my own business (admittedly a rarity). I was receiving a far infra red body wrap at a Las Vegas facility. I brought the July issue of Dermascope - a reputable medical aesthetic magazine. I noted an article written by a "medical aesthetician" so that immediately caught my attention because the law does not make the distinction between and esthetician and a medical esthetician. I have blogged about this frequently. In fact, calling yourself that can violate FTC guidelines and state board of cosmetology and medicine mandates. Arguably you are deceiving the public by calling your self that since it is not a higher license and does not allow you to perform additional services.

Then my knickers really got into a bunch when I read the article! The author incorrectly asserts that estheticians can perform ablative laser, dermal filler (Restylane, Collagen, Juvederm) and Botox injections! Hey, folks, I taught at a premier cosmetology school and I can tell you that the depth of knowledge and experience of the vast majority of estheticians is NOT appropriate for these types of treatments. In any event, it is NOT legally supportable for them to do these procedures!! They cannot practice medicine. They cannot dispense prescription drugs or provide medical devices and they cannot operate a laser (except in limited situations). I actually pioneered the ability of esteticians to perform laser hair removal in New Jersey many years ago.

I am actually taking the time and trouble to send Dermascopes editors a letter about this. If enough people read things like this, they will believe that it is acceptable for estheticians to practice medicine.

I do not know where all of this is coming from nor do I know why it is suddenly so prevalent. As I mentioned in an earlier blog, in the past two weeks, I received calls from doctors in Texas, Nevada and Colorado about this. Now, I read this article that would have many believe that estehticians can inject Botox, dermal fillers such as Restylane and Juvederm and perform laser treatments.